- The research found consumers are already receptive to the idea of mobile messaging – with a fifth (21%) of consumers already opted-in to receiving SMS and/or MMS from brands and their own mobile networks. Three quarters of respondents stated they would be happy to opt-in to such services, given the right incentive, such as attractive offers, money off vouchers or priority service from a brand.
- Phorm has served its first targeted ads to opted-in users in Brazil. This will be an interesting one to watch.
- TV commercials repurposed as online ads perform less well on many metrics than videos especially developed for the online space, research from Dynamic Logic has indicated.