Mobile data revenues in the U.S. approached $25 billion during the first half of 2010, up 27 percent in contrast with the first six months of 2009, according to new data issued by CTIA-The Wireless Association.
As budgets are being scrutinised more closely than ever, the beauty of video is its measurability. It’s hard to quantify how many people actually saw your 30 second spot and didn’t use the time to grab a snack or take a potty break. In stark contrast, the insights marketers can glean from this new breed of video-based advertising are stretching the boundaries of what is technologically possible
Sky and IAB prove branding effectiveness of online video in UK’s most in-depth ‘live‘ video industry study to date. New research shows that consumers want to investigate brands in their own time, and are more open to receiving ads around quality video content.