- MediaTel tells us that forecasts suggest that total duration levels of traditional TV advertising will be transferred to digital TV viewing at some point. The 'at some point' is the cruical bit: when!
Month: November 2010
Curns’ Ad Links for 17 November 2010
- The online ad market is poised to grow by $50 billion as advertisers shift their money from offline to online, argues Morgan Stanley analyst Mary Meeker
Curns’ Ad Links for 16 November 2010
- Demand-side platforms have evolved tremendously but these are still the early days in the evolution of this space.
Curns’ Ad Links for 8 November 2010
- The proposed EU rules suggest the creation of an online "right to be forgotten." That would impart to users the power to tell websites to permanently delete personal data. The rules also mandate that users give explicit consent before companies can use or process their personal data in any way. The 20-page document also criticizes the companies' current privacy policies as opaque.
Curns’ Ad Links for 2 November 2010
- News Corp. has obtained a minority stake in Rubicon Project, a Web advertising firm, in exchange for its online ad group Fox Audience Network.
Curns’ Ad Links for 1 November 2010
- It shouldn't matter what you call it, social-media or not, surely companies should know what's being said about them?