Develop your ad server to meet the needs of your application. Don’t develop your application to meet the needs of your ad server.
“You can’t tell me the delivery of a piece of content is going to be that much better if you know everything about my life; it’s all about moderation.”
Starcom MediaVest Group (SMG) and DIRECTV, the world’s most popular video service, have an agreement in principle for SMG to assist DIRECTV in delivering scaled, household-addressable advertising to customer households with DVRs.
The FTC proposal would stop all that. Trouble is, while the commission may have consumers’ best interests at heart (or be motivated by desire to toss a feel-good political football in a transition election year), the idea has two huge problems:
1. It won’t stop online ads. While Do Not Call lists kept telemarketers at bay, you’ll still see tons of banners and videos everywhere online. They’ll simply be less relevant.
2. Do Not Track will send billions of dollars to the big online publishers, hurting the little sites you might find most interesting.
Forrester takes pains to note it’s not predicting the demise of TV. In fact, the amount of time spent watching TV has remained stable over the past five years. During that same time, however, time spent on the Web has risen 121 percent. The biggest losers in comparison to the Web are: radio (down 15 percent), newspapers (down 26 percent) and magazines (down 18 percent).
Although privacy advocates may welcome the report as a gift, many portions, if adopted by policymakers, will prove to be a lump of coal to the advertising industry, website owners, and ultimately, to consumers who benefit from the free content, personalized services, and useful ads made possible by targeted advertising technologies.
EA’s general manager of free-to-play gaming has said that in-game advertising is in decline and microtransactions are proving to be much more lucrative