A new content distribution network built by BT will ensure greater bandwidth for users wanting to watch online video without disruption, even during peak online usage times. BT Retail is currently using the wholesale service called Content Connect to supply the company's television customers with the BBC iPlayer.
Ultimately, publishers are the ones that'll be the most advantaged in a move towards transparency. They have a first party relationship with the end user and a history of doing user data relationships.
Last year was a transitional year for most of the industry and now the traction of these changes are likely to take hold on the cold hard surface of consumer engagement.
Smaller advertisers are finally joining the ad recovery, which was originally dominated by the biggest players in automobiles and packaged goods, suggesting more robust and reliable growth ahead.