We’re now looking at digital display as an ’always on’ channel, rather than as [intermittent] campaign activity.
TGI's James McCombe says from a marketing point of view mobile Twitterers are an attractive target in their own right.
Bonnier announced today that it is joining forces with top ad shop CP+B to develop next-generation advertising formats for tablet magazines. The move addresses a fundamental need in the industry: all-new advertising for all-new advertising platforms.
Most buyers within agencies are still waiting for this holy grail of audience intelligence at scale. Such abundance would include being able to access unique audience profiles and do things like layer Prism data, for truly applicable intelligence output.
Rocket Fuel  today launched Video Booster an advanced video targeting and optimization solution that delivers the intelligence and accuracy of highly targeted, data-driven ads with the impact of video.
There's no language at all endorsing any kind of "opt-in" clause, which would force users to give their consent explicitly before cookies are placed on their computer. "Settings of a browser or another application" are sufficient, the document says.
Facebook is expected to make over $4 billion (£2.5 billion) from advertising in 2011, it has been estimated by eMarketer.