Blog – Page 14 – Hello Curns

EU referendum: How much lower can we all sink?

As we go to the polls to vote on the referendum that asks “Should the United Kingdom remain a member of the European Union or leave the European Union?” ¹ a poll by Sky News,

shows that on the issue of respect, half of voters (50%) say they now have less of it for politicians, compared with 8% who say they have engendered more respect during the campaign. ²

while Professor Michael Dougan of The University of Liverpool Law School commented,

I have just watched with increasing dismay as this referendum debate has unfolded. I have to say although the remain campaign have not exactly covered themselves in glory at points with their use of dodgy statistics, I think the leave campaign has degenerated in to dishonesty really on an industrial scale. There is no other way to put it, on an industrial scale. ³ (Video)

Regardless of what happens over the next few hours, I hope the level of political debate – both in quality of the words and the tone and style in which it is conducted – improves significantly soon. How much lower can we all sink?

Footnotes

EU referendum question assessment | The Electoral Commission
EU Campaign Damages Respect For Politicians | Sky News, 22nd June 2016
Transcript: Professor Michael Dougan on the EU Referendum | University of Liverpool, 22nd June 2016

Elsewhere: 72 baps, Connie. You slice, I’ll spread.

I felt compelled to note the passing of Victoria Wood and Prince this week. Such shocking news. I wrote something earlier on Facebook that included a link to a lovely piece by The Guyliner that sums up Victoria Wood’s influence on many people’s lives.

What a week it’s been: losing Victoria Wood and Prince – two icons from my childhood.
I was going to write something about Victoria Wood. Somewhere I have the audio of several episodes of As Seen on TV that were recorded with a microphone propped up against the television. It was the kind of thing you would want to listen to over and over. Of course, many of the sketches are now available on YouTube.
However, I think this tribute says it all and leaves me time to go & find another Susie Blake sketch to watch. Very Wise, With Those Hips” – A Tribute To Victoria Wood

As Paul said on Twitter, “Tough week for a teen of the ’80s”.

Tough week for a teen of the ’80s. pic.twitter.com/Ik2MntniFy
— Paul Weaver (@pyweaver) April 22, 2016

The Original App Store Was Your TV (or Radio)

Regular readers (ha!) will know that I tend to keep track (or a copy) of significant postings I make elsewhere on this site so that I have a consolidated view of my various ramblings. Don’t ask me why.

Earlier today my friend Austin sent me a link to the video embedded here. My original response was on Facebook but I’m saving it here because the video makes me smile.

Austin Scott shared this video today. It brought back so many memories. It’s funny to think that we downloaded programs from the television & radio in the way that’s shown towards the end of this video. “Stand by for the software transmission” (at 5 mins 30) is very funny but it’s really how we used to do it. Who could have foreseen the app stores? I remember recording programs from the radio which was much easier. Who had a TV that connected to a cassette recorder?
10 years after this TV programme aired, somebody asked me “why do we need email when we have the fax”? Naming no names here to protect the guilty.

Seeing the old BBC Micro really reminds me of my final years at school. My O-level computer project was to design a piece of software and I developed a contact & mailing management system. It was too great a task to undertake in BBC Basic. I finished it but only managed to submit the coursework thanks to my parents spending an evening printing the code (yes, we had to do that) and helping me file it properly. Today, I guess we’d call it CRM. If only I’d kept at it. Perhaps it could have been Salesforce.

Feel free to comment on Facebook.

Hidden London: Aldwych Underground Station

I took another tour of a hidden London Underground station last weekend. This time it was of Aldwych (formerly, Strand) station which has a fascinating history. Originally planned as the terminus of the Great Northern and Strand Railway, even by the time it opened in 1907 it was a little used spur of – what is today – the Piccadilly Line. Closed in 1994, Aldwych can still be seen in films and TV programmes and, very occasionally, as part of a Hidden London tour.

Fearing that the station would be little used, economy was sought during construction. Only one set of stairs & passages to the platforms were completed. The eastern platform was not used for trains from 1914 onwards. — The eastern platform, shown here, was not used for trains from 1914 onwards, although they were used to store national art treasures during the world wars.

Fearing that the station would be little used, economy was sought during construction. Only one set of stairs & passages to the platforms were completed, and only about half the platform area (at the south end where the short trains would stop) were tiled. The remaining passages were left incomplete and never opened, all passengers using what would have been the exit passages to access platforms and lifts …
The Aldwych branch was never well patronised. Before the time of its closure only 450 people were using the branch each day. From June 1958 the line began operating only in rush hours as off peak traffic was almost non-existent. The line was considered for extension to Waterloo on many occasions throughout its history but due to financial limitations and lack of demand, this extension never came to anything.

There’s a few more pictures in a Flickr album: https://flic.kr/s/aHsksZdTtV

The station was originally called Strand but was renamed Aldwych in 1915 when the nearest Northern Line station became Strand (now, that's Charing Cross) — The station was originally called Strand but was renamed Aldwych in 1915 when the nearest Northern Line station became Strand (now, that’s Charing Cross)

Footnotes

Source: Hidden London: Aldwych Closed Station, © London Transport Museum, p3/p18

Oyster Complexities

Something I learned this week about the complexities of managing London’s smart-card ticketing system,

Starting with 700 stations, Oyster does not know the destination when you tap in. So the system has to hold 700 times 700 possible fares.
Then there are alternative routes, where you have to allow for people doing ‘weird and wonderful things’. As a result Oyster allows for up to 32 different routes between any origin-destination pair.
Then there are peak and off-peak fares. Here Oyster has built in ‘stretch’ which could accommodate up to 16 different time bands over the day.
Add in adult, child plus youth, senior, unemployed and other concessionary fares and the total number of combinations in the system comes to 216 million fares. That is, of course, irrelevant to the customer, who knows that, however he or she travels between Zone 1 and Zone 2, the peak fare will be £2.90.

Source: Modern Railways magazine, March 2016, p73

My 15 for 2015

It’s become something of a tradition for me to take a nostalgic look back at the year just gone based on some of the photographs I have taken. The earliest example that remains online is from 2004. You can read about some of the thoughts behind that on 2012 and 2013s summaries. Ten years later, 2014 was represented as a short video summary of Instagram photos which I’m not sure does that year justice. [Skip the words and jump to the pictures]

For 2015 I could have, once again, relied on the automatic curations from Facebook or the Best 9 on Instagram but, instead, I decided to go back and manually collect 15 photos which sum-up 2015 for me.

The first four of the pictures were taken on holiday in Vietnam, Cambodia and Hong Kong. The time spent on board a boat on Halong Bay (including an amazing Kayak experience) and the silent tea shop in Hội An were some of the most tranquil moment of the year; the Hindu/Buddhist temples in Cambodia were an awe inspiring sight that will stay with me for a long time.

Lord Hill’s Column, outside Shrewsbury’s Shirehall is, apparently, the tallest Doric column in England. When I lived in Shropshire the statue was, effectively, at the end of my street. On a visit earlier in the year it was a pleasant surprise to find it open for viewing as part of the bicentenary of the Battle of Waterloo (interesting to note that the last stone was laid on 18 June 1816, the first anniversary of the Battle of Waterloo). There are some fantatsic views of Shrewsbury from the top.

I had a business trip to New York in the first half of the year and got to view that city from on high too: the sunset from the top of The Empire State Building was pretty impressive.

Another highlight of the year was taking advantage of the hidden London tours and going in the opposite direction – underground – to the disused Jubilee Line station at Charing Cross. In November 1999 the Jubilee platforms at Charing Cross were closed to the public when the line’s extension to Waterloo was opened. However, the escalators and platforms still exist behind some blue hoardings; the lines maintained for operational reasons if not for commuting. The platforms are also used for film & television representations of the modern underground (Spooks and the Bond film Skyfall filmed there, for example). In June I went on a tour and it was really fascinating to see how the platforms looked and to peek behind the scenes of a working Tube station. Although I’ve not uploaded as many pictures to Flickr this year, there is a set of the pictures taken underground.

The summer also meant another pilgrimage to Silverstone for the British race of the 2015 Formula One season. Lewis winning both that race and the season. Jenson, featured in the picture, coming somewhat lower down the rankings.

In 2012 I didn’t volunteer as one of the Olympic Games Makers nor as one of Boris’ London Ambassadors. It’s something that looked like fun and subsequently I did volunteer at the Ride London event. However, 2015 was the first year that the Ambassadors scheme (branded Team London) finally sought new recruits. I signed up, went through the training, and had a really great time at Parliament Square. I’d swotted-up on a little of the history of the area but mainly got to point people in the direction of Churchill’s War Rooms. Thankfully, the bright blue Team London jacket came in helpful during the rain that seemed to accompany all of my shifts.

Later in the summer I donned overalls that might not be out of place behind the wheel of an F1 car to become part of Secret Cinema’s Empire Strikes Back experience (I think I was supposed to be some kind of rebel fighter). The imagination, thought and level of detail that went into the event was spectacular. There’s a great summary video on You Tube. I’m already booked for their 2016 show with no idea what the film will be.

Towards the end of the year the Rugby World Cup came to the UK. I saw New Zealand play twice: against Namibia at the Olympic Stadium (they won 58-14) and in a great final at Twickenham where they beat Australia 34-17. Fortunately, we were sat behind the goal where most of the points were scored. The Olympic Stadium also played host to The Race of Champions which, according to the event’s own site, “brings together some of the world’s best drivers for a unique head-to-head race in identical cars to see who really is the fastest of them all”. Sebastian Vettel was crowned champion.

I’m often asked what my favourite dining experience has been. I’ve written before about Duck and Waffle which was excellent but, for some reason, never about the Fat Duck. I thought I’d try and record the best of 2015: the very enjoyable Not Afternoon Tea at the Oxo Tower could have been the highlight had it not been for a visit to Restaurant Story. Here, on the site of a former public toilet, is an amazing restaurant where each course of the set menu comes with its own little story. An entire afternoon of food pleasure.

At the end of the year I visited Liverpool for an amazing Duran Duran concert and to sing karaoke at a family party. No videos of my performance will be allowed on the internet. Duran Duran was really an exceptional gig with just the right mix of classics and newer material. The office Christmas party also featured a live band; I was introduced to the music of Jungle which, in spite of the modern sounds, seemed to have 80s inspired synth roots and would site nicely next to Duran’s material.

Contactless Payments: All Rise

Some comments are just too long for Twitter but I’m unsure they are worthy of a post like this. Still, having no other place I want to comment, here goes.

Last October Apple launched Apple Pay; the contactless payment mechanism using your mobile phone and not a plastic credit card. At the time I wrote a quick summary of my payment day for those who were new to contactless payments (hint: not really aimed at the UK market). It’s now pretty mainstream.

According to the BBC, in the UK, £2.3billion was transacted this way in 2014 where “30% of all transactions [in London] below £20 were contactless,” according to Barclaycard. Last Friday the BBC even had a Six O’Clock News item on the rise of contactless payments, with the three-fold year-on-year rise amusingly illustrated with loaf tins at a bakers (pun, one assumes, absolutely intended). They also noted an increased transaction limit is coming, which is useful. See the video on BBC News.

But no mention of any of the non-plastic card ways to pay: pay tags or mobile phones. I found that a bit odd given they are likely to grow quickly as they are introduced.

Will Apple Pay play in the UK today?

(Try saying that title several times quickly).

If you are a follower of technology news you will, undoubtedly, have seen somebody writing about Apple Pay. If you haven’t seen anything about it, do let me know how your hibernation was. Of course, you can read and watch all about it on Apple’s page.

There’s been a positive reaction to this new way to pay and lots of discussion. And, of course, lots of people writing-up their experiences. Engadget has a good piece comparing Apple Pay and Google Wallet to using a credit card.

Of course it’s only available in the US, so all the experiences you read about are there. But here, I think there will be less of a ‘WOW’ when the system is, eventually, launched. Using the tap/wave approach to paying may be new but the UK has had contactless payments for some time. Suitably equipped phones – while few and far between – have been able to do this for a while. In 2008 (6 years ago, in case you aren’t counting) my bank, Barclays, started issuing contactless cards that allowed a tap payment for amounts under £20 (no PIN, no signature, no handing over your card).

I’ve been happily paying contactless for a while to the point where I don’t really notice it anymore. But, I thought I’d pay attention today and see how easy it is. For, if it’s already easy, are solutions like Apple Pay and Google Wallet going to make a big change to payments here in the UK?

This morning I took the train into Waterloo Station in central London. A smart-card ticketless system, Oyster, has been in place for years. But recently contactless card payments have been accepted by those little yellow readers. I took my Oyster card out of my wallet months ago and tap on the gates with a credit card. This morning, my wallet comes out of my pocket, I tap on the gate, I get to the train. The card didn’t come out of my wallet. No pressing of any buttons on any device. I don’t think it could get much easier.

And, from today, that tap on the station ticket gates also donates a penny everyday to the Mayor’s Fund for London thanks to the Penny for London initiative. No change coming out of my pocket into a tin and I feel a little better doing it.

On my way to the office I buy my breakfast, porridge and a coffee if you’re interested, from one of the massive number of Pret A Manger stores in the city. I order, my pots are in a bag and I tap my card. This time I do take it out of my wallet. No fiddling with change.

My colleagues are not in the office at lunchtime so I go for a short walk. It was a very short walk because, today, the tourists seem to be crowding the streets around my office more than normal. I pop my head around Tesco’s front door and see the queue to pay is much shorter than normal at this time of day. A salad and spicy popcorn are paid for at the self-checkout with a tap of my wallet (again, I don’t even get the card out). The biggest hassle here is bagging my lunch.

On the way home it’s tap in and tap out at the station. I’m going to the gym so I get off a stop earlier. Contactless payment on London’s transport system is really simple & adoption seems to be picking up. Because I’m writing this piece I logged on to the system’s website. I’ve registered my card so I can download my payment and journey history if I want to. I check the statement and I notice that there were two occasions recently when my tap on the reader didn’t register properly and I am charged a higher journey fee. I update the records and click ‘apply for refund’. I’ve never had a problem getting a refund in the past. I can also see that capping has been applied because the sum of the individual journeys was higher than the equivalent daily travel-card price. I don’t do anything for this to be applied. They also operate a weekly cap but I don’t seem to spend enough with them to hit that very often.

On the way home I walk past The Hand & Racquet, a pub on Wimbledon Hill Road. I had a couple of pints there last night with a former colleague and, yes you guessed it, a round of excellent bitter was paid for at the bar with a tap on the handily placed card reader. Not for me the pockets full of change you invariably end up with after an evening in a pub.

Dinner, tonight, was already in the fridge but I wanted to pick-up some vegetables to go with it. The Co-operative near my house allows me to pay the £3.30 by tapping. In fact, the hardest part here was having my Co-op membership card swiped. The plastic on that card is separating so it doesn’t go through the reader very easily.

And that’s my day. Lots of small transactions all done without cash. In fact, so many of my days are like this I often forget to check I have cash with me so when I do need it, it can be a bit of a surprise.

My experiences here are genuine, I didn’t specially pick the shops to write this. If I’d gone to the sandwich shop for lunch then I would have needed cash. Many pubs don’t have the handy card reader and, of course, all my transactions were under £20 which allows the tap and pay. I know many of the mobile payment systems allow larger value payments but, today, I wouldn’t have needed them.

I love the advantages of tap-to-pay. With these transactions there’s no automatic receipt and I usually decline them so I’m not stuffing my wallet with ‘a useless paper receipt’ (as I once called them) and, of course, there’s no change lost down the sofa.

Internet Ad Spend will Overtake TV Spend in …. Yawn.

A couple of months ago, the same data from the PWC Global Entertainment & Media Outlook popped-up a couple of times in my Twitter feed. I meant to write about it then but I’ve got around to it now as part of my BEWA plan.

Internet advertising to overtake TV advertising in 2018 http://t.co/Mwa57DNP6r
— PwC Cyprus (@PwC_Cy_Press) June 30, 2014

The most re-tweeted factoid stated that, “By 2018, Internet advertising will be poised to overtake TV as the largest advertising segment” and concluded with the line “We are approaching a major tipping point in the advertising universe“.

I’ve made a career out of Internet advertising for more than 17 years. I delivered my first online ad a couple of years earlier as an online companion to a traditional radio spot. When we first started these kinds of comparisons were helpful, not only to reassure us that we’d made the right career choice, but also to convince our bosses that this really was a growing market and they might help us by employing another person to help us figure out what to do.

As an industry we were pleased when online ad-spend eclipsed various forms of print, billboards and even those radio ads I’d spent years working with. I acknowledge it’s an interesting barometer and makes for some nice graphs for somebody’s next ‘speaking opportunity’.

But, today, comparing the vast opportunities of ‘Internet Advertising’ as a single place of ad-spend while breaking down ‘offline’ spend into it’s component segments doesn’t feel right to me. The IAB (using US-centric data) tells us that, in 2013, 43% of Internet advertising spend was search. Classifieds make-up 6% of the Internet spend. There seems very little point in comparing these numbers to television.

(Much more significant for TV is the kind of spend-shift outlined in a Bloomberg piece about Nike, but that’s for another day).

Surely, it’s connected vs non-connected advertising. The tipping point is coming but it’s not when Internet spend passes TV spend. It’s when spending on connected advertising surpasses non-connected advertising.

Footnotes

I don’t have access to the whole PWC Outlook which may very well put these numbers into a more subtle context that 140 characters can not convey.

My BEWA project resulted in a post about one of the stars of the the Australian television show Neighbours; an entry about writing the perfect technology RFP that allows companies to better work with you; a follow-up post about better user design and this about internet (or connected) advertising figures. Place your bets on if there will be a post next Wednesday,

Improved By Design

A couple of months ago I wrote a thing about receipts and the utter pointlessness of P, T and M on that piece of paper. Admittedly, it’s not the most exciting piece of writing was it? On the other hand, it appears I’m not alone with this line of thinking. Jack Dorsey, you know one of the chaps that invented Twitter, apparently spoke at the US National Retail Federation’s annual Big Show conference (I suspect they are, close to what I thought was, a receipt industry) about this problem and ways the receipt can be better used as a communication tool to customers. If I was so inclined, I’d claim credit. You know, something along the line of how smart people follow my thinking. But, that’s pretty much a long-shot huh?

A little digging is a fascinating thing. It seems all sorts of pieces of paper could be improved with a small amount of design expertise. I was drawn to the idea of improving the receipt during an extended attempt to claim expenses for a recent trip. That trip included a train, a flight and several taxis. I know taxi paperwork is being improved: Uber and Kabbee do a great job of just emailing you the receipt after the journey – no more scribbled bits of paper that are incomplete. How many times have you had to add information to a taxi receipt yourself so that it was obvious what it journey it was for? They’re clear on where I have been and how much the journey cost. And email makes them easy to retrieve when it’s time to claim those expenses from the people that sent you there.

As it turns out there are plenty of other people who think train tickets and plane boarding passes could also be improved. These are a bit more complex as, unlike many taxi receipts they have to be shown while the journey is in progress. To that end they contain lots of little nuggets that mean nothing to you and me but might be crucial to the ticket inspector or air stewardesses’ ability to quickly interpret the ticket. I like Neil Martin’s version of the British Rail ticket (others have had a good go too). But for some innovative thinking, take a look at Peter Smart’s version of the airline boarding pass. If you’ve ever had to look twice at your pass to see which terminal/gate you’re going from then this redesign couple be really helpful.

What I particularly like about both of the examples I’ve shown is the removal of industry speak. Those little airport codes, you know LTN to WAW, are really London Luton to Warsaw Chopin in real, human, understanding. Why not just say that? Unless the product is a business-to-business tool where the people using the system speak the language of the industry it’s never a good idea to confuse with codes and jargon; and even in industry-specific systems I’m not always convinced. In the airport the departure screens don’t show WAW so why should the ticket?

There will be those who think a digital ticket/boarding pass is the solution but that experience needs improving too. My British Airways mobile phone app once showed a partner airline’s flight number for the journey – so the on-board crew were very confused – and I’ve known people who have stood at the front for five minutes or more rebooting a crashed phone so they can show a ticket and take their seat. Paper may be around a while for those things.

Now I just need an original idea for something to redesign.

Further Reading: This post is a follow up to I Don’t Want A Useless Paper Receipt and is also the third in my BEWA posts. The first a rather random post, BEWA: Sound the alarm! All the letters have been taken. Last week’s post was Elsewhere: Writing the perfect RFP.

Elsewhere: Writing the perfect RFP

One of my former colleagues, Louis, has written a piece on LinkedIn about the process some companies go through when putting together a Request For Proposal (RFP) for a major technology purchase. His essential point, that the process – especially in the larger corporates – doesn’t really lend itself to the best outcome for the ultimate system users, is well made. I’ve been meaning to write something about this process for some time because, so often, it’s a process that prevents a technology seller working closely with the buyer to tailor the response (and, therefore solution) to meet the ultimate business goal. This is done in the name of fairness and transparency which is, of course, a laudable process but if it doesn’t get the best outcome, is it the right one? Although he’s writing in the context of marketing analytics, the words could just as easily be written for the ad tech industry and – probably – for any major modern technology purchasing decision. Most of today’s tech solutions are complex and can be used in whole (or in part) in many ways as well as being integrated closely with existing systems. What this means, of course, is that there really isn’t a single solution to a customer’s problem from any vendor but a number of approaches that are best discussed and evaluated beyond a series of ‘compliant/not compliant’ statements in a document. Louis suggests some initial stages which are much more discussion than Q&A. I’ve seen – and been involved in – pitches where this works very well. So, if your putting together any kind of technology RFP then it’s worth reading to make sure you’re giving yourself – and your tech partners – the best chance of success. Here was my small addition to the conversation:

Great advice. The RFP process in many areas is broken. I was once part of a team that was begged to complete an RFP for which we were not a good fit by a prospective client: a process that benefitted nobody but a procurement checklist. I really like your alternative suggestions. But, do you really think that your alternative approach requires a lot more time upfront? I don’t think it does but it needs a different kind of relationship with vendors. In many organisations there’s already a large team putting an RFP together and it’ll go through many iterations before finally being issued so your alternative is just changing the way people evaluate the market: it needn’t take that much more effort. Having said all that, sometimes it’s best to accept that the RFP is the beginning of a process not the end. You may lose an individual RFP but that can mean the start of a business relationship.

Further Reading This piece was written in response to ‘Writing the Perfect RFP‘ by Louis Fernandes and forms the second in my BEWA series. The first was BEWA: Sound the alarm! All the letters have been taken.

BEWA: Sound the alarm! All the letters have been taken.

Sound the alarm! All the letters have been taken. It’s impossible to come up with a new acronym for anything anymore. BEWA, for instance. It’s been used. At least twice. It’s the British Equestrian Writers Association and the Business Educators of Western Australia Inc. It is also a Singaporean fashion brand and a village in Jamtara district of Jharkhand state of India. And I just wanted to start a meme. Not that I really have the ability to do that but, you know, it was an idea.

I hear you cry, “A meme? Are you sure?” And you would be right but indulge me for a moment.

I just paid the hosting fee for curnow.org to the folks a Dreamhost again. I host my own site on some rented server space there. It’s been with them since 2002 and I can’t remember the company who did it before but I don’t think they are around anymore. The idea was simple: own my own space so I am not at the whim of a dot com business that might not be there tomorrow (this was 2002 and web 1.0’s bubble had well and truly gone bang). I think I was inspired by Phil Gyford’s website and the idea of collecting all my own web content in one place.

I once wrote that the reason for building a site like this was because, “The ideals of a less censored form of communication, open and available to all, appeals to some deep belief I have in the basics of human community”.¹ Of course those are the wild ramblings of an Web 1.0 idealist and you only need looks at the comments on any newspaper website to see how utterly nonsensical I was being.

But, having paid for another year I began to think about why I cough up this money given I don’t really write a great deal here when I could host a simple site for free in many places. Go and check out the beautifully simple curns.me for something along the lines of my original plans for this site.

Then, on Monday, somebody asked me about Google search and websites. I know very little about this. So I did a bit of research and looked at the search terms that got people to curnow.org. So, hello all you Ashley Paske fans (for the kids, he was Matt Robinson in Neighbours sometime in the the last century). There’s a reference to him here and it seems to drive people to look. And the picture isn’t there anymore so I will have to look at that and fix it one day.

So much for the more worthy stuff I wrote about personalised radio and why we should all stop thinking that news is something that can be easily defined.

All this lead me to think that I ought to try and add some new ramblings here just to justify the payment and get people here for some other reason. Which lead to my big idea – BEWA: Blog Every Wednesday in August. Catchy, don’t you think? And so I will try. Don’t hold your breath.

Footnotes

¹ Originally written in a post entitled ‘Reasons‘, July 2000

Thank You aiMatch

Almost four years ago, on a blistering hot Sunday afternoon in North Hills, Raleigh, North Carolina, I sat listening to a group of passionate technologists outline a vision for ad-serving aimed at digital publishers that would – before the world had got so hung up on big data – show that there’s much more business insight in the ad-server data than just clicks and impressions.

Just over 18 months later that bootstrapped startup, aiMatch, was acquired by the world’s leading analytics company, SAS: validation that the publisher advertising technology space needed more than just delivery technology and that, in order to compete, publishers need quick insights into how advertising is performing and impacting their business. There’s so much more to come in that area.

Today, however, marks my last day with SAS Intelligent Advertising for Publishers; I’ve accepted a job with another company in the ad tech space but I wanted to do two things before I return my pass to HQ. In the coming weeks, to serve as my own aide memoir, I’ll write the 10 things about the publisher ad space, and its evolution, that I have learned over the past four years. I am not yet sure if the challenge will be to get to 10 unique points or restrict it to 10. We’ll see …

Right now, however, I want this to serve as a very public thank you to the entire aiMatch team, past and present, in the US and the UK who made the past four years possible. I joined the company before the first customer had served an ad and now, as I leave, billions & billions of decisions are made for customers across the globe and growing at a rate that, back then, we could only have dreamed about.

It may be a cliche to say, but it is true, that everybody in that team played their part in growing the business. I can’t call them all out individually but thanks must go to Jeff, Guy and Ryan for having the vision and the will to get aiMatch going. A self-funded technology start-up isn’t easy but they delivered for customers around the world and I will remain very proud of the whole team because of that. Of course, I’ve worked with Steve here in the UK, in a number of companies, for more of the last 15 years than I haven’t and he probably deserves some kind of award for that. It was his idea that we hire that cinema in Soho – the outcome of which was the first UK customer – in spite of my fear we wouldn’t be able to fill the space.

When we came into the SAS family we met many great people who helped take the product to the next level. There’s a whole world of them but I would be remiss if I didn’t thank the Australian team who’ve been entirely responsible for my jet lag, resulting grumpiness and bad eating habits over the last 18 months. They’re one of the best teams in the business.

I learnt many things along the way. It’s clear setting up something from scratch in a competitive space isn’t easy but it’s worth trying, it can work out well but you will never know if you don’t jump in. Executing a plan that’s constantly moving is a fun challenge even if it doesn’t seem like it at the time. Working closely with your customers is the best way to succeed. But parking the CEO’s car in the tiny remaining parking space in a concrete parking lot in Wilmington in 40-degree heat is the most nerve-wracking challenge of them all.

If you’re a publisher and you want something better from your ad-technology stack then I recommend SAS Intelligent Advertising for Publishers as a very good place to start looking. And, when you see it, remember that the killer feature you’re going to love was all my idea, don’t let anybody convince you otherwise!

Elsewhere: Will The Money Trail Drive Radio Innovation?

A couple of weeks ago, I received a tweet from an Australian chap called Anthony Gherghetta (@wheredidgogogo) who, based on my previous writings about a personalised radio service, suggetsed I consider adding some of them to a collection he was curating over on the writing platform, Medium, about The Future of Radio. I thought about this for a while but, while I was in Melbourne recently, local news about audience figures and money got me thinking about how such a personalised product would be funded. So I wrote Will The Money Trail Drive Radio Innovation? over on Medium (which, I have to say, is a lovely writing platform). As always, I also keep my own copy here but I do suggest you head to Medium to read it!

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In the introduction to his 1979 book, The Piccadilly Story, Philip Radcliffe tells how Piccadilly Radio’s broadcast frequency – back then expressed as 261 metres, medium wave – was so ingrained in the Manchester community that shopkeepers would, at a bill of £2.61, simply ask their customers for ‘Piccadilly, luv’.¹

For some reason, this – I have always assumed apocryphal – story popped into my mind when sat in a Melbourne coffee shop this week reading about Kyle & Jackie O’s latest audience figures.

By way of a quick summary, last Wednesday’s news was all about the top-rated Sydney breakfast duo who switched stations at the start of the year and, when the first audience figures were released, seemed to have carried most of their listeners to their new morning home. An astonishing switch that generated discussion on my Twitter feed of UK radio pundits. In itself, this has much to say about the power of broadcast radio and why the personalised radio future I envisage, maybe a way off yet.

While there was plenty of commentary about the audience numbers there was, in many ways, a more interesting number buried towards the end of The Australian’s piece on the news. The move had wiped $350 million off the share price of the duo’s former employers Southern Cross Austereo.

Both of these stories – some 35 years apart in their origins – tell of audience scale and it’s relationship to money. Historically, for entertainment media, the two are undeniably intertwined. And this relationship got me thinking, how would the finances of a personalised radio service stand up? In some ways scale and personalisation are not natural bedfellows but does that mean a personalised radio product would struggle to find revenue? In a previous musing on this topic I suggested that sponsored content blocks, mixed with a listener’s own music selection, might be a way forward. But when the audience is combining a unique mix of content selections, can this work? After all, what would the advertiser be buying and can it be sold at a profit?

To help answer that question, and in parallel to any thinking about a future radio product, we have to consider the funding. Is audio content suited to a subscription model so that a radio equivalent of the paywall could be erected? SiriusXM might suggest that it is. But are there many other countries where substantial audiences pay for radio content? None spring to mind. Perhaps there’s a smartphone subscription app-model that may work. But I don’t think that there’s precedent for profitable apps in-car (quite yet) or on kitchen radios. Which leaves us with advertising as the primary revenue model.

There’s a shift in media buying that’s being driven by the connected world whereby advertising space is increasingly traded in real time. On the web, a publisher may offer up an advertising spot to the market in the milliseconds before the advertisement is shown in the browser. One of the leading players in this space, The Rubicon Project, suggested in September 2013 that an average of 40% of online display advertising was traded in this way. In April last year Forrester suggested that almost 25% of online video advertising will be traded programatically by this year.² The latter figure is important, because this automated trading will become an increasingly important way to generate revenue from television content when consumed online. And if TV goes there, why should we assume radio won’t?

There are many attractions of buying advertising space this way but the ability to easily group audiences that are increasingly consuming fragmented media is one. It’s becoming just as efficient to reach these disparate audiences as it used to be to reach mass audiences by buying, say, Piccadilly Radio.

Interestingly, when researching this piece I couldn’t find numbers for the amount of audio media traded this way. There are companies who specialise in the automated trading of radio advertisements but, when compared to those in the digital display or video space, they appear forgotten. Then again, perhaps it’s not surprising. There are a few stations doing new and innovate things with radio commercials – in the UK, Absolute Radio’s In-Stream is a good example – but they are the exception and not the rule. Therefore where’s the market for the automated trading of radio ads?

It seems to me, radio is missing out. If the advertising world is shifting to more automated way of buying then that means, by necessity, they are buying a connected product. Yet much of radio’s connected offering is simply delivering the same old product in a slightly newer way. For revenue growth, and maybe even for revenue parity, the radio industry has to adapt to the connected world in more ways than just offering up a stream of the broadcast signal.

Undoubtedly, there are many hurdles before there are mass market personalised radio products. Kyle & Jackie O have shown the enormous power of today’s mass-reach broadcast breakfast radio product. Yet, also this week, the BBC announced plans to close the youth-oriented BBC Three television channel. While reduced finances are the reason behind the proposed closure, the channel was selected in part – according to the press release – because it’s young audience “are the most mobile and ready to move to an online world”. A trend that suggests future audiences have different expectations of their media consumption.

There’s a convergence here that the radio industry needs to see: an undeniable shift to consumption on connected devices. This represents opportunities for both sets of radio’s customers. With the right product, audiences will increasingly personalise their radio experience but, I believe it may not be listeners who are the drivers of such innovations. The advertising industry, increasingly looking for ways to better justify their media spend, is pouring an ever growing share of their budgets into automated buying. Radio needs a product to capitalise on this move.

So it maybe that the money trail is the driver of innovation in the radio space and it the advertising industry that pushes radio to reinvent itself for the connected world.

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¹ Radcliffe, P. The Piccadilly Story, Blond & Briggs, 1979. p9
² Strictly 24.7% of video spending by 2014.

It’s My Station: 18 Months Later

Can it really be almost 18 months since a discussion, on Media UK, about an Apple patent spawned a piece of writing here? Feel free to customise this post by inserting your own reference to one of TARDIS, flying time, or a reference to clocks. I did mention the Olympics – by which I meant London 2012 – which now just makes it seem old.

I genuinely believe the substance of that post & discussion: that if somebody gets the user interface right (and that will be the hardest task) then It’s My Station (that was the post) is the future of a lot of radio listening.

Radio has, of course, changed in so many ways thanks to the Internet. Just last week there was a piece by James Cridland over on Jacobs Media Blog discussing the very use of the word radio: No, Pandora Is Not ‘Radio’ (which is totally worth reading for the way James can crowbar a beer reference into a conversation). There’s a lot to be said for the idea of making the ‘radio’ brand stand for something but, I fear, much like music, the press and television, it’s too late to make broadcast radio stand for something different – or just reclaim the brand – now. Time to face what’s next.

I think when radio in the traditional, broadcast, sense has lost people like me – who were once big fans of the medium – that last statement is important. My own listening is now mainly driven from iTunes and a dip into things around the world via TuneIn: this week it was Blake Hayes’ first week on Mornings at Coast 93.1 in Portland. Sorry to the good people of Portland but I had to look it up on a map. How did I end up listening to to that? Twiter. But that’s probably another post.

Which is why I was delighted to read that the Australian radio group, Southern Cross Austereo, have invested in a service which sounds similar to that I was arguing for in It’s My Station. I’m glad somebody has done it and only a little disappointed that it’s exclusively available to Australian users right now. After all, I’ll happily listen to Hamish & Andy mixed in with my music collection – they make great radio while you can argue about my musical taste.

It’s fantastic news that a radio group is in a position to be able to invest like this. Now, if only I’d actually done something myself with that idea.